From Growstack to Turgo —designing an AI-powered growth platform as it evolved.

From Growstack to Turgo —designing an AI-powered growth platform as it evolved.

A two-year product design journey across rebranding, 0→1 product development, evolving AI functionality, and continuous product iteration.

Transforming complex marketing and sales operations into one connected, intelligent product experience.

Company

GrowStack (Turgo)

Role

UI/UX Designer · Program Manager

Industry

AI Automation (GTM)

Responsibilities

UI/UX Platform & Website · Branding · Event Creatives

Timeline

2024 - 2026 · Ongoing

Website

Live Site ↗

A dynamic hero experience built to showcase four core solutions.

A dynamic hero experience built to showcase four core solutions.

Designed the Growstack landing page around four core offerings — Content Automation, Automated Outbound, Outreach, and Paid Media — bringing all of them into a single, highly visual hero section.

A landing page designed to make a complex product easy to understand.

A landing page designed to make a complex product easy to understand.

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There was a broad vision for building an AI-powered platform that could help businesses automate and improve their marketing and sales operations, but the product itself was still taking shape.

There was a broad vision for building an AI-powered platform that could help businesses automate and improve their marketing and sales operations, but the product itself was still taking shape.

A timed animation continuously transitioned the visual on the right as each solution was introduced, keeping the layout consistent while giving every offering its own moment.

A timed animation continuously transitioned the visual on the right as each solution was introduced, keeping the layout consistent while giving every offering its own moment.

From Growstack to Turgo.

From Growstack to Turgo.

As the product direction evolved, the brand evolved with it.

The name changed from Growstack to Turgo, along with a new logo and refreshed brand expression — while retaining the familiar green identity.

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The rebrand was only one part of a much bigger evolution.

The rebrand was only one part of a much bigger evolution.

I have designed the logo and helped carry the new direction across the website, landing pages, and product experience. The platform itself continued to change as new functionality, workflows, and ideas were introduced.

I have designed the logo and helped carry the new direction across the website, landing pages, and product experience. The platform itself continued to change as new functionality, workflows, and ideas were introduced.

Designing the experience of Turgo before users even enter the product.

Designing the experience of Turgo before users even enter the product.

Alongside the platform, I designed Turgo's website and landing pages. The goal was to communicate a complex product in a way that felt simple, modern, and easy to understand.

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Through

Designing the experience, not just the interface

Designing the experience, not just the interface

The redesign was approached as a complete UI/UX exercise — from structuring the content and navigation to creating a visual system that feels clear, intentional, and easy to move through across every screen.

UX & Structure

Reworking the information hierarchy, navigation, and content flow to make the experience easier to understand and move through.

UX & Structure

Reworking the information hierarchy, navigation, and content flow to make the experience easier to understand and move through.

UI & Visual Language

Building a refined interface through typography, spacing, imagery, components, and interaction details that give the website a distinct visual character.

Responsive by Design

Designing the experience across desktop, tablet, and mobile so the hierarchy, layouts, and interactions continue to feel considered at every size.

One platform, built to run the entire revenue workflow.

One platform, built to run the entire revenue workflow.

AI Copilot

Five Channels

Unified Inbox

Workflows Automation

AI Copilot

Your revenue workflow, guided by one intelligent copilot. It is the starting point for working with Turgo.

Your revenue workflow, guided by one intelligent copilot. It is the starting point for working with Turgo.

Five Channels

From a single idea to coordinated execution across every channel. Turgo brings content, email, LinkedIn, WhatsApp, and paid media into one connected workflow

From a single idea to coordinated execution across every channel. Turgo brings content, email, LinkedIn, WhatsApp, and paid media into one connected workflow

Wind-shaped ripples in pale sand
Wind-shaped ripples in pale sand

Unified Inbox

Every reply, every conversation, and every opportunity in one place. Instead of jumping between platforms, users can see what happened, understand and take the next action from one workspace.

Every reply, every conversation, and every opportunity in one place. Instead of jumping between platforms, users can see what happened, understand and take the next action from one workspace.

Workflows Automation

From planning and execution to learning what works and improving the next move. Makes the entire revenue workflow visible — from the steps that run a campaign to the results that come back from it.

From planning and execution to learning what works and improving the next move. Makes the entire revenue workflow visible — from the steps that run a campaign to the results that come back from it.

White clouds in a blue sky
White clouds in a blue sky

A connected ecosystem designed around the complete customer acquisition journey.

A connected ecosystem designed around the complete customer acquisition journey.

Analytics & Reporting — Making data meaningful

Analytics & Reporting — Making data meaningful

Design considerations:

Design considerations:

  • KPI hierarchy

  • Data visualization

  • Campaign and agent performance

  • Reporting structures

  • Filtering and data comparison

  • KPI hierarchy

  • Data visualization

  • Campaign and agent performance

  • Reporting structures

  • Filtering and data comparison

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Working on Turgo has been one of the most comprehensive learning experiences in my design journey.

Working on Turgo has been one of the most comprehensive learning experiences in my design journey.

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More than designing interfaces. Learning to design a product.

More than designing interfaces. Learning to design a product.

Being the only designer gave me the opportunity to take ownership of the entire design process, work closely with the founder, collaborate with developers, and experience the challenges of building an evolving product from an early stage.

Being the only designer gave me the opportunity to take ownership of the entire design process, work closely with the founder, collaborate with developers, and experience the challenges of building an evolving product from an early stage.

Designed through evolution.

Designed through evolution.

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