Designing across a growing brand.

Designing across a growing brand.

A collection of visual work created during my time at Lemon Chillii Farms, a hydroponic farming company. From packaging and editorial design to social media campaigns and brand applications, the work explores different ways of bringing the brand's identity to life through design.

About the project

About the project

Company

LemonChillii Pvt Ltd

Industry

Hydroponics · Agriculture

Role

Graphic Designer · Junior Digital Marketing Executive

Tools

Adobe Illustrator, Photoshop, Figma, Canva

Instagram

Posted Content: Apr 22, 2024 to Nov 12, 2024

The visual direction draws from the natural world, combining vibrant colours, produce-inspired illustrations, and expressive graphic elements.

The visual direction draws from the natural world, combining vibrant colours, produce-inspired illustrations, and expressive graphic elements.

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Freshness, expressed through design.

Freshness, expressed through design.

The approach brings a fresh and approachable character to the brand while keeping the visual communication modern, engaging, and adaptable across different formats.

The approach brings a fresh and approachable character to the brand while keeping the visual communication modern, engaging, and adaptable across different formats.

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Stationery & Letterhead Design

Stationery & Letterhead Design

A letterhead design that brings the Lemon Chillii Farms identity into everyday business communication.

A letterhead design that brings the Lemon Chillii Farms identity into everyday business communication.

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Incorporating the brand's logo, signature colours, and lemon-inspired graphic elements, the design creates a clean and contemporary stationery layout that reflects the brand's fresh and natural character.

Incorporating the brand's logo, signature colours, and lemon-inspired graphic elements, the design creates a clean and contemporary stationery layout that reflects the brand's fresh and natural character.

Bringing the brand to life.

Packaging and product-related designs translate the brand's visual language into tangible applications. From delivery bags to produce labels, each design brings together colour, illustration, and brand elements to create a distinctive visual presence.

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From T-shirt designs to tote bags and other brand applications, the visual language extends into everyday objects. Produce-inspired graphics and brand messaging create a consistent identity across different physical touchpoints.

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One brand. Different expressions.

One brand. Different expressions.

An overview of the visual work created across different formats, exploring how graphic design can bring a brand to life through packaging, print, digital content, and everyday applications.

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